Running a global business has been a steep learning curve for me over the last few years. While there have so many things to celebrate and successes to acknowledge, it also must be said that each of those came with a significant opportunity to learn new things, or how to do old things better. One of my key areas of focus recently has been reporting and I wanted to share some of what I have learnt with you. 

We know that today’s world is fast-paced and data-driven.  For us to stay competitive and thrive we need more than just a great product or service. We need the ability to make informed decisions, track progress, and adapt to changing circumstances as quickly as possible. This is where reporting comes into play as a fundamental pillar of organizational success. Here’s some of things that I have been thinking a lot about. 

1. Informed Decision-Making

Effective decision-making is at the heart of any successful organization. Reporting provides decision-makers with the necessary data and insights to make informed choices. Whether you’re a small startup or a multinational corporation, having access to accurate and up-to-date information is invaluable. It allows you to identify opportunities, mitigate risks, and set strategic priorities. 

For me and Leadership Through Data, reporting can show us which courses are selling well, which are underperforming, and even pinpoint the areas of most demand. Armed with this data, we can make decisions about investing in new training courses, adjusting marketing strategies, or expanding into new markets with confidence. 

2. Performance Evaluation

Effective reporting is a key tool for tracking and evaluating the performance of our business. By establishing key performance indicators (KPIs) and regularly monitoring them through reporting, we’ve been able to assess the health of the business across various dimensions. This includes financial performance, customer satisfaction, employee productivity, and more. 

For example, a key reporting area for us is feedback. We ask for feedback at the end of everything we deliver, with the intention of continually improving. Doing this as part of a reporting framework, we can start to track trends, suggestions and areas for improvement that each go to making the service we deliver better. If the data reveals a decline in satisfaction, we can swiftly address the underlying issues, leading to improved service and a better outcome for everyone. 

3. Goal Alignment

Reporting has helped us align organizational efforts with our strategic goals. When our team have access to clear and relevant reports, they can better understand the broader objectives of the company and their individual roles in achieving them. This alignment fosters a sense of purpose and unity within the organization, promoting teamwork and cohesion. 

This was very real for us when we made the decision to expand into new international markets. Reporting provided detailed insights into market research, potential partnerships and even helped us to identify new trainers and consultants that we could work with. This information allowed our team to tailor the strategies, adapting to the unique challenges and opportunities presented by each market, all in line with the overarching goal of international expansion. 

4. Accountability and Transparency

Reporting promotes accountability and transparency within an organization. When performance metrics are tracked and shared regularly, employees and teams become more accountable for their actions and outcomes. This fosters a culture of responsibility and a commitment to continuous improvement. 

Moreover, transparency is essential for building trust within an organization. Employees who understand the rationale behind decisions and can see how their contributions align with the company’s goals are more likely to be engaged and committed to their work. 

5. Reporting for Insight

I think I’ve saved the best for last – or at least my biggest learning for last! That is, that unless you’re getting actual insight from your reporting, then you’re doing it wrong. It sounds so simple, I know, but this is an area where a lot of us can miss. 

The purpose of reporting is to provide insight to allow for better decisions. But more than this, reporting can also tell a story (and everyone knows how much I love a story). You can choose to report on metrics, for example ‘x number of things were delivered’ or ‘y number of documents were created’ but that’s not providing any insight. Insight should tell you the value of what you’re doing (or lack thereof!) so you can stay on track or change course. The type of reporting that can tell you a true story, is critical to good decision making, and therefore business success. 

To sum things up

Reporting is not just a mundane task for data enthusiasts; it is a vital component of organizational success. It empowers decision-makers with the information they need to steer the ship in the right direction, evaluate performance, align efforts with goals, optimize resource allocation, foster accountability and transparency, and adapt to a rapidly changing world.

In a business landscape where data is abundant, organizations that leverage reporting effectively gain a competitive edge. They are better equipped to navigate challenges, seize opportunities, and ultimately achieve their goals. So, if you’re looking to set your organization on a path to success, consider reporting as the cornerstone of your strategy. It’s not an option; it’s a necessity.

Jacqueline Stockwell

Jacqueline Stockwell
⭐ Chief Executive Officer
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